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E-Commerce
E-Commerce Replatforming
How we transformed a legacy heritage watch brand's online presence into a high-conversion headless machine.
140%
Revenue Lift
Post-migration
0.8s
Load Time
Average globally
-45%
Bounce Rate
Mobile users
PRODUCTION_SYSTEM_VIEW
The Challenge
A heritage watch brand was struggling with a slow Shopify storefront and a restrictive backend that couldn't handle complex variant logic without lagging.
The Protocol
01
Headless Transition
Decoupled the frontend using Next.js while retaining Shopify for the checkout and order management.
02
Global Edge Caching
Implemented stale-while-revalidate strategy at the edge to ensure instant page delivery worldwide.